Obsessed with millennials? In just a few years, we’ll see the rise of another group of consumers: the on-demand generation. As pre-teens they already have buying power and their rise will fuel a new commerce structure that is mobile and instant. They’ve had cell phones their whole lives, they watch television through their X-box, and have the shortest attention span of any generation. So how does a brand keep their attention? John and Jodi Robinson, husband-and-wife team at Digitas, SVP of Creative and SVP of Marketing, will provide a unique perspective as both marketers and parents on the habits of the next generation of consumers, and what’s in store for marketers. Come for the insights, stay for the unexpected guests.
