Recent Studies show that 60% of the general public would be more apt to share online if they had control over who viewed their opinions. The trend for consumers to become more privatized in their online behavior represents the next revolution in internet and social media marketing and creates the need for a shift in focus and tactics. This panel will examine emerging social and mobile filtering experiences, and the opportunities they bring for brands. Addressing how marketers can move beyond “Likes” and “ Follows” to create more intimate dialogs and understand the private conversations happening around their content.
