Shiv is a recognized marketer who helps brands transform with the rise of digital. He has been recognized by Ad Age as a Media Maven and has been featured on the publication's cover and is a past Effies Grand Jury judge. The award winning work done by his teams and him have been recognized by leading industry and consumer publications from Fortune Magazine and Adweek to Forbes and The Harvard Business Review. As the Global Head of Digital for PepsiCo Beverages (across paid, owned and earned media) he is responsible for digital engagement across brand marketing, shopper marketing and foodservice marketing. He is also leading the company's foray into real-time marketing.

He is also author of the book, "Social Media Marketing for Dummies" and has written for the Harvard Business Review online, Ad Age magazine, Adweek and other publications.