Marilou Barsam, with more than 25 years experience in both traditional and online marketing, is responsible for building TechTarget's Client Consulting team to maximize advertisers' results with online programs - as a result, she pioneered the first lead guarantee program in the media industry.

Marilou has contributed to a series of books published on C-level business and marketing, hosted numerous webcasts with online marketing luminaries, and contributed to BtoB magazine's "Ask the Expert" column, as well as other online publications and blogs, including her own, www.MyEducatedGuess.com.

Marilou received an M.B.A. focused on Technology Marketing from Bentley College.