Clark Kokich has been deeply involved in the digital marketing space since joining Avenue A in the summer of 1999. Under his leadership, the company grew to become one of the largest and most influential interactive agencies in the world. In 2004 Avenue A acquired Razorfish, which now employs over 2,300 professionals in fourteen offices in eight countries, focusing exclusively on digital marketing and technology, serving world-class brands such as Mercedes, Nike, Microsoft, Best Buy, O2, Disney, Ford, AT&T, State Farm, Delta Airlines, and Intel. In 2009 Clark relinquished the Razorfish CEO role to Bob Lord, and is now chairman of the company.
In the fall of this year, Clark wrote and released Do or Die, the world’s first business book published exclusively as a fully-interactive app. Do or Die outlines a clear strategy for businesses to survive and thrive in a world of never-ending technological change. It is currently available exclusively as an iPad app. Kindle, Nook, and Kindle Fire versions are planned for release in the spring. Before he joined Razorfish, Clark was president and CEO of Calla Bay, a manufacturer and retailer of women’s swimwear. Prior to that, he served as head of sales and marketing for a division of McCaw Cellular Communications (CellularOne). Clark began his career in the agency business, where he was Executive Vice President and General Manager of Cole & Weber in Seattle, a division of Ogilvy & Mather. He was graduated from the University of Oregon.