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Tuesday
, October 23
10:30am
Advertising That Learns™ Enables Higher Education
Hynes Convention Center
The Future of Video Marketing is Here, and It Looks Like Choice
Hynes Convention Center
12:00pm
The Consumer Is Speaking, Why Are We Still Trying to Interrupt?
Hynes Convention Center
2:00pm
The Channel-less Consumer: Identifying Attribution within Digital
Hynes Convention Center
Wednesday
, October 24
10:30am
The Future of Mobile Rich Media and Location Targeting
Hynes Convention Center
1:30pm
The Future State of Mobile Audience: Scale, Targeting and Tracking
Hynes Convention Center
3:00pm
Video Consumption in the Digital Age – Trends & Effects of Mobile, Tablet, P.C. usage on Video Advertising ROI
Hynes Convention Center
4:30pm
Consumer Retention in Mobile Apps
Hynes Convention Center
Thursday
, October 25
11:00am
YouTube Nation: Business Video Will Need Marketing More Than Special Effects
Microsoft's New England Research and Development Center
12:30pm
The Next Generation of Rich Media
Microsoft's New England Research and Development Center
2:30pm
Audiences Everywhere: The Evolution Of The Social Web
Microsoft's New England Research and Development Center
Friday
, October 26
9:00am
The Converged Media Imperative: Why Marketers Must Combine Paid, Owned & Earned
Microsoft's New England Research and Development Center
FutureM
Oct 22
-
26, 2012
Monday
, October 22
Tuesday
, October 23
Wednesday
, October 24
Thursday
, October 25
Friday
, October 26
Boston, MA
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Back Bay Social Club
Fidelity's Center for Applied Technology
Firebrand Saints
Hynes Convention Center
Lir
Microsoft's New England Research and Development Center
Space 57 at Revere Hotel
WorkBar
Marketing
Media & Advertising
Mobile & Commerce
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Room
309 - Floor 3
310 - Floor 3
311 - Floor 3
312 - Floor 3
313 - Floor 3
Abigail Adams & Crispus Attucks - Floor 1
Auditorium - Floor 14
Ballroom A & B - Floor 3
Ballroom C - Floor 3
Horace Mann - Floor 1
The Commons - Floor 11
Thinkspace - Floor 1
Thomas Paul and Deborah Sampson - Floor 1
Event Format
Debate
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Keynote
Panel
Party
Presentation
Presentation + Demo
Presentation + Workshop
Research Findings
Roundtable Discussion
Unconference
Workshop
Recently Active Speakers
Daniel Harrison- Vice President, Strategic Sales, Mediaplex
Brenna McCormick - Director of Operations and Client Strategy, mediaman
Eric Porres- CMO, Rocket Fuel
Lesley Mottla- Vice President, Product and Member Experience, Zipcar
Stephen Goodman - Director, Nexus Partners
Christian Madden- Director of Creative Technology, Mullen
Joseph Baerlein- President, Rasky Baerlein Strategic Communications
Raj Aggarwal- CEO, Localytics
More →
Recently Active Sponsors
influencers@
Miller Systems
High & Mighty Beer
Constant Contact
Boston.com
Acquia
WorkBar
Sullivan & Worcester
More →
Recently Active Attendees
Eva Kaniasty
Ryan Evans
Jaime Reynolds
Hao Chen
Emil Kuruvilla
Tan
acegger
Alexis
More →
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