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Thursday, October 25 • 9:30am - 11:00am
Design for Delight

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As "Customer Experience," "Digital Experience," "User Experience," and other variations of the concept drive the marketing strategies of organizations and brands, one thing is certain: in the "Age of Customer Experience," the brands that will stand out tomorrow are the ones that truly deliver delight across channels today.   We'll be bringing our annual Portland-based UX event, Delight2012 out East, focusing on brands that go above and beyond to build exceptional digital experiences. Hear how you can design delight for your customers with brands that are delivering, and shaping the future of CX.

There will be light snacks and refreshments toward the end of the session.


John Pepper- Founder and CEO, Boloco

John Pepper is the founder and CEO of Boloco (www.boloco.com). Since 1997, the Boston-based family of 19 restaurants & 300 team members serves globally inspired burritos, bowls, smoothies & shakes. With locations in Massachusetts, New Hampshire, Vermont and Maryland, Boloco expects to have 22 company-owned restaurants operating by year end 2012, including one in Washington, DC. Boloco’s mission (and John’s) is to positively impact the lives and futures of its people...
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Dave Wieneke- Digital Strategy Practice Lead, ISITE Design

Dave Wieneke leads ISITE Design’s digital strategy practice which helps enterprises unify and act on their customer experience and digital business plans. Dave teaches graduate courses in digital business and social branding – and keynotes internationally on the future of digital marketing. Before agency life, he built digital teams at Thomson Reuters Law, the Christian Science Monitor, Sokolove Law, and the pioneering Boston Computer Society. Dave blogs at...
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Lesley Mottla- Vice President, Product and Member Experience, Zipcar

Lesley and her team are the behind-the-scenes masterminds who improve, design and innovate the Zipcar member experience across all channels—from mobile to web to the Zipcar itself. Among many other cool features, Lesley led the charge in creating Zipcar's smart phone applications, making it possible for the rest of us to reserve a Zipcar and honk its horn from across the parking lot. | | Prior to Zipcar, Lesley was part of the Microsoft Office Product Group and held key product...
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David Oksman- Head of Marketing, Life is good

David Oksman currently serves as Head of Marketing at The Life is good Company, a lifestyle apparel brand whose mission is to spread the power of optimism and help kids in need through its nonprofit, the Life is good Playmakers. In this role, David leads the Marketing and E-commerce functions with a creative and optimistic vision for the brand. While under his leadership, Life is good has accomplished milestones including raising over $1 million for kids in need at the 2011 Life is good...
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Brian Kalma- Chief Experience Officer, Gemvara

Brian Kalma is an entrepreneur with a long history in e-commerce. Brian was part of Zappos.com, serving several roles over 7 years. After incubating several departments within the marketing department Brian ultimately became Director of User Experience. As head of UX Brian built the team and led the Zappos site evolution efforts. He then landed at Gilt Groupe where Brian built and scaled their UX team and practices.  | Brian has since left Gilt, launched and sold his own startup...
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