Marketers are at the core of this radical change, which will redefine the tools and environments in which they attract customers. How can marketers gain customer loyalty in new and innovative ways in this new environment? What are the new customer expectations in the mobile commerce world? How do the many options of payment work with different consumer preferences and how can companies take advantage of this?
This panel is part of the 2012 Mobile Commerce Summit gathering experts to discuss the disruption for marketers, brands, retailers, banks and startups. What changes in consumer behavior are looming? How will this impact the key players? What are some of the winning strategies in this new world? The full schedule for the Summit is below:
12:00 pm – 12:30 pm Registration and Lunch
12:30 pm – 12:45 pm Opening Remarks
12:45 pm – 1:30 pm Panel 1: The War for Your Customer- Loyalty, acquisition and customer delight in the age of mobile commerce.
1:30 pm – 2:00 pm Keynote – Walt Doyle
2:00 pm – 2:15 pm Break and Networking
2:15 pm – 3:00 pm Panel 2: The new role of Media, Marketing and Big Data in a world of Mobile Commerce
3:00 pm – 3:15 pm Break and Networking
3:15 pm – 4:00 pm Panel 3: Winning strategies for banks, retailers and advertisers in a world of Mobile Commerce
4:00 pm – 4:15 pm Closing remarks
