Marketing on Facebook? Tell Me a Story.
“The basic idea is that ads should be content...” -Mark Zuckerberg.
As the Facebook Platform and advertising products continue to reinforce this mission, Marketers must become adept story-tellers, marrying content creation with story amplification. This new dynamic redefines the "Paid, Earned, and Owned" equation, and disrupts existing marketing services silos of media and content creation. In this panel, we’ll explore what these changes mean for marketers and tactics to earn attention in the News Feed.
Adam Benjamin is a Global Marketer for Facebook, where he has worked since 2010. At Facebook, Adam currently leads a sales team focused on the CPG/Beverage vertical, which is focused on educating clients and agencies on marketing opportunities across the Facebook platform and developing strategic solutions to meet client goals and objectives. Platform solutions consist of Ads, Pages, Applications, Gaming, Ecommerce, Insights and Mobile. Marketers included P&G, Coca-Cola, Unilever... Read More →
Sinan Aral is one of the world’s leading experts on Social Networks, Social Media and Digital | Strategy. He has worked closely with Facebook, Yahoo, Microsoft, IBM, Cisco, Intel, Oracle, SAP | and many other leading Fortune 500 firms on realizing business value from social media and | information technology investments. He is an Assistant Professor and Microsoft Faculty Fellow at the NYU Stern School of Business and Affiliated Faculty at MIT. His award-winning research focuses on social... Read More →
In 2007, with three kids, a mortgage and a looming recession, advertising executive and word-of-mouth marketing pioneer Jamie Tedford, left his cushy job to bootstrap Brand Networks. He partnered with Rochester-based software engineer and technology entrepreneur Mike Garsin with visions of creating a company that would use social software to help connect the world’s largest brands with the customers who like and will advocate for them, leading to more profitable, long-term... Read More →
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